That means most of its success or failure will come down to brand marketing ( plus its ability to secure merchandise, which may be a chicken-and-egg game with brand marketing). 这意味着Joyus的成功与否很大程度上取决于品牌营销(及其获得商品的能力,而这两个因素之间的关系,正类似鸡与蛋的关系)。
Research on the Design of Marketing Channels for Manufactory from the Game Theory 基于博弈论的制造商分销渠道设计研究
The marketing game plan this year is to identify gaps in the market and to develop products specially designed to fill those gaps. 今年的营销策略是要找出市场缺口,开发特别设计的产品来填补这些缺口。
The European Mahjong Association has been using marketing in its attempts at drawing more interest to the game. 欧洲麻将联合会已经用市场的方法吸引更多人到游戏中来。
BNP Paribas recruitment and marketing staff use the game as a tool in campus campaigns. 巴黎银行招聘和市场营销人员将该竞赛当作校园招聘的一种工具。
Marketing Game and Game Marketing in Pharmaceutical Enterprises 医药企业的营销博弈与博弈营销
Research on the Marketing Characteristics of Beijing Olympic Game Sponsors 北京奥运会赞助企业的营销特征研究
Based on the establishment of a game analysis model, the urban water sector marketing reform cases were studied. The results show that fixed return is a game equilibrium between government and enterprise. 通过博弈分析,同时对我国城市水业市场化改革案例进行实证分析,认为固定回报率是当前制度环境下,地方政府和企业博弈均衡的结果。
The Reasearch of the Conflict and Control of Marketing Channels Based on the Analysis of the Game Theory 基于博弈分析渠道冲突及其控制的研究
This paper will discuss the concept, meaning, and classes of marketing game rule and its change at length, also we will try to seek the possible studying contents, directions, and methods. 本文对营销游戏规则及其改变这一研究营销创新问题新视角的概念、意义以及分类做了详细的论述,并初步探讨了营销游戏规则及其改变的研究内容、方向、方法。
It is not an immediate action to shape, establish and form the green marketing conception system and consuming consciousness in the process of executing green marketing for enterprises, but it is formed during a contiguously game process. 在企业实施绿色营销转变过程中,绿色营销观念形成、绿色营销制度的建立、绿色消费意识的形成并非一蹴而就,是在连续性博弈过程中形成的。
Marketing game rule has its own occurring conditions and evaluation criterions, how to find a proper visual angle to explore the special researches is one of the pop issues of the development of Marketing Innovation. 营销创新具有独特的发生条件与评价标准,如何找到一个适当的角度对营销创新问题进行针对性的有效研究是目前营销创新理论发展的热点之一。
Green marketing and the sustainable development of Chinese garment enterprise& game theory between cost and profit 绿色营销与中国服装企业的可持续发展&一场成本与收益之间的博弈
Formation of Marketing Channel Strategic Alliance from Game Model Analysis 营销渠道战略联盟形成的博弈分析
Analysis on the Marketing Mix Strategy of Commercial Bank in Game Theory 商业银行营销组合策略博弈分析
The truthfulness choice of green marketing results from the game between the enterprises and the consumers. 绿色营销的真实性选择是企业和消费者间博弈的结果。
An Analysis of the Marketing of Fake and Inferior Commodity based on Game Theory 假冒伪劣商品市场交易的博弈分析&兼论打假之对策
The theory of coexisting marketing, whose theoretical base is game theory, is a theory that several independent corporations cooperate to market. 共生营销理论是几个独立的企业通过合作进行营销的理论,它的理论基础是博弈论。
The problem on supply chain ordering and marketing channel coordination is studied with the consideration of a retailer who has the ordering cost reducing and marketing investment, and the Stackelberg game models for ordering and marketing channel coordination in supply chain are developed. 研究了供应链订货与营销渠道的协调问题,考虑了零售商具有订货成本缩减和营销投资成本,建立了供应链订货与营销渠道协调的Stackelberg主从对策模型。
The Opportunity, Challenge and Measures Taken for Development of Track and Field Marketing in China in 2008 Olympic Game 2008年奥运会我国田径市场面临的机遇与挑战及发展对策
Aiming at above problems, the fifth section works out the methods of sales promotion combination for management consulting companies and puts forward the characteristic marketing model and game theory marketing model for competitive and cooperation. 第五部分针对上述问题提出了管理咨询公司的营销组合方案选择、个性营销模式和竞合博弈营销模式。
Secondly, the author explains the basic theories, which contain relationship marketing, transaction cost and game theory. 然后介绍了本文研究的理论基础:关系营销理论、交易成本理论和博弈论。
Modern marketing is a four win game by making profits for the business, creating values for consumers, creating opportunities for employees and benefiting the society. 现代营销是一个通过为顾客创造价值、为员工创造机会、为社会创造效益而实现企业盈利的四赢的游戏。
International Marketing Game under Electronic Commerce Condition 电子商务条件下的国际市场博弈
Then, it makes recommendations to marketing staffs to increase the perceived value of online game. 再次,本文为网络游戏营销人员提供营销建议以提高网络游戏消费者的感知价值。
Third, it analyzes pricing ethics through game method and builds two game models, including the static game model for pricing based on marketing ethics and the repeated dynamic game model based on enterprises 'long-term profit. 再次,将博弈分析方法用于企业产品定价道德研究中,建立了基于道德的企业产品定价静态博弈模型和基于企业长期收益的重复动态博弈模型。
It gives a brief introduction of the angle of view over research, and mainly focuses the theoretical principle of synergistic marketing, such as nonzero cooperative game theory, transaction cost theory and enterprise resources theory. Secondly, the motive factors of joint marketing are analyzed. 介绍了一些学者对协同营销的研究视角,重点阐述了协同营销的理论基础&非零和合作博弈理论,交易成本理论,资源观理论。其次对协同营销的动力因素进行了分析。
Through analysis of online gamers art consumption psychology, network game marketing designer motive and the entire network game design art market marketing design, and analyze the current network games marketing design "is aesthetic" phenomenon of causality. 本文通过分析网络游戏玩家的艺术消费心理、网络游戏行销设计者的设计动机和整个网络游戏行销设计艺术市场的现状,从而解析出网络游戏行销设计被审美现象产生的因果关系。
Based on the findings, the study provide marketing suggestions for mobile operators and game developers. 本研究根据研究结果和研究启示对移动游戏运营商和开发商提供营销建议。
Scientific analysis of the market, to grasp the direction of market development, target groups and the petty needs of people depending on the target using the right marketing strategy for survival and development of the desktop game right strategic direction. 科学的分析市场,把握市场发展方向,琐定目标群体并且根据目标人群的需求采用正确的市场营销策略成为桌面游戏吧生存发展的战略方向。